The sudden outbreak of pandemic has passed jitters in the lives of people. With many losing their loved ones, the deadly disease has drastically affected the financial stability of people of all social classes. Subsequently, this has affected the purchasing power of people. So, someone who was your potential customer before the pandemic may not be the same now. Moreover, he might also demise due to Corona. So, you must unlearn all the data you utilized to frame a social media strategy. You have to roll-out new tactics to assess your customers' stand in your sales funnel and generate new leads.

One of the efficient tactics that ease this process is conversational marketing. This marketing has a wide range of benefits that help you find where a customer is present in your sales funnel. Alongside, it also aids in strengthening the bond with your customer. For instance, Facebook Messenger has nearly 1.5 billion users, which is an effective conversational tool. Let us assume that you have a burger outlet. You can send messages on Messenger to your frequent customers about the new arrivals in your outlet. When you craft the message, avoid speaking about your product at the very beginning. Begin the message like 'We hope you are doing well during this hard time of the pandemic.' Proceed the message by asking him to maintain social distance at public places and follow the preventive measures for COVID 19. Then you speak business. If your customer doesn't respond, then ask how you can help him. If possible, go further and say that you are ready to give the new arrivals at slashed prices. Such moves will help you in having a better understanding of your customers. Since you maintain a conversational tone, the customer may open up his situation or his expectations from you. The conversation will help you to conclude whether the person can be sustained as a customer.

Through Instagram's Explore Tab, you can take your posts to the view of people who could turn into your customers. Thus, this tab will help in elevating your brand awareness. You can achieve this without having to spend even a single penny. This is the notable benefit of this feature. Instagram has become the home of B2C business with more than 1 billion monthly active users. Nearly 85% of fashion and apparel brands have an active presence on Instagram considering its userbase's consistent growth.

Instagram is levying a massive charge for promotional posts owing to the growing demand for it. However, it enables you to enhance the organic reach of your posts through the Explore Tab. Here, we break down how this tab works. There are a vast number of Generation Z on Instagram who are fond of apparel. People with such interest have usually liked many posts on clothing and follow many leading dress brands. So, if they switch to the Explore Tab, they will find apparel posts from the pages they are not following or haven't interacted with before. Thus, Instagram usually curates the content for the explore tab based on the interest and previous activity of the individuals.

If you want your posts to get placed in the explore tab, they must cater to the criteria set by Instagram. Your post must have higher engagement among your audience. It should have received likes and comments higher than your usual posts. Notably, the posts should have a compelling color combination and should please the eyes. If your post satisfies these parameters, Instagram will consider to take it to the explore tab of the users who could easily engage with your posts.

All the tactics and strategies you implement on social platforms is to find your target audience and reach them. You can streamline this process through the explore tab for free of cost.

Since the outbreak of the pandemic, people have limited their outside movement. They are heading out only to the places near to their residence to buy essentials and other commodities. For the comfort of people and businesses during this tough time, Facebook has launched 'Businesses Nearby.' The feature will help people to find nearby groceries, outlets, and mechanic shops. Facebook has stated that it has launched this feature for the benefit of small businesses. Optimizing, according to the Businesses Nearby feature, will help you to drive customers around your location. To make it happen, you must provide all the possible details.

For instance, if you are running a food outlet, add details such as working hours, available items, availability of facilities such as home delivery, etc. Add more than one contact details such as email address, website address, etc. Thus, providing comprehensive information will enhance your visibility in the 'Businesses Nearby' feature so that many people near to your place will make a purchase with you. Take advantage of this feature and cope with your business during this pandemic time.

Personalization Marketing is one of the necessary measures your business must adopt to stand out from the crowd and have sustained growth. If you state that you are always open to craft and modify your products as per the customer's interest, then it is known as personalization marketing. Today, people know much more about the products they buy more than you think. With access to the internet, they get a huge chunk of information, which gives rise to new ideas. Hence, they want the products to be customized according to their expectations.

According to a recent survey by AdWeek, a leading advertisement news website, only the companies that switch to personalization can sustain in the coming years. So, promote your products on social platforms stating that you are ready to modify the customer's wish. Check the social media pages of your competitors. People usually post their opinion in the comments section. If you find any disappointing comments, get in touch with those people, and persuade them that you can offer them what they are looking for. Such measures will uplift your business and help you in having sustained growth.