Having great content is one thing, and being recognized for your quality content is another thing. You must track your rankings as it tells you how well you are doing compared to your competitors.
To improve rankings, people sometimes hire an** SEO firm that incurs expenses**, or they do it themselves, which is a time-consuming task. There are ways in which you can track rankings and remain at the top without having to spend so much money or time.
SEO STARTS WITH GOOD DATA
In rank tracking, you should be able to see your results so you can know if your techniques are working or not. With Ubersuggest there is no way to track your rankings, but with the following, you should be able to track your rankings and know where you stand among your competitors.
With a dashboard that carries this design, you should be able to see your site and the amount of organic traffic it pulls monthly. You should also be able to see the keywords you rank for, the number of backlinks you have, and any errors in your site that need to be fixed.
Interesting Read : How to Track Your Ranking for Multiple Keywords?
Ubersuggest also runs your site weekly through the site audit report to let you know the state of things; if there is any improvement or if something is wrong.
By doing this, you don’t need to check your site always as you’ll be notified if you need to fix something. This of course is in addition to being able to track your rankings for any keyword of your choice.
You can select a profile from your dashboard and see where you rank for a keyword in both mobile and desktop devices in any location.
if you have keywords in mind that you want to track, you would be able to add them manually, and if your mind isn’t made up on the keywords you want to track, you will get suggestions.
You can also track your rankings in a specific city or region.
An interesting feature of the report is that you can see your rankings over some time for comparison. This isn’t just from an overall site perspective, but from the level of a keyword too.
7 STRATEGIES FOR MONITORING YOUR COMPETITORS
1. UNCOVER THE KEYWORDS THEY’RE TARGETING
Using a tool like SpyFu can help you reveal the targeted keywords of your competitors for paid and organic search. Once this information has been made known to you, you can then identify the keywords they are missing and target them.
2. ANALYZE THEIR RANKINGS AGAINST KEYWORDS
After you have gotten the keywords your competitors are targeting, track your ranking with an SEO tool like AccuRanker. The tool can also show your competitors’ performance against your targeted keywords.
If your competitors are ranking higher than you, visit their website and check for content that could be helping them rank better. If you find one, try making it even better.
3. RESEARCH THEIR MOST SHARED CONTENT
With BuzzSumo, users can search for the most socially shared content using the topic and brand. With a keyword or subject, you will be given a list of content in the order of popularity.
This way you can check for your competitors and know if they are doing good enough to appear in the list, and it helps you take note of competitors that you haven’t noticed before.
It’s a great tool and will help you take note of the best works by your competitors and by putting in their URL you will get a list of their most shared content.
Interesting Read : How to track Youtube Rankings?
4. STAY ALERT FOR NEW CONTENT
Google alerts are easy to use and are a free option to monitor your competition. By setting up alerts for a keyword, you can see who appears on them regularly. It’s also advisable to create alerts for your own branded terms so you can track comments and manage your brand’s reputation.
5. TRACK NEW LINKS
Use the LinkResearchTools to track any new links that your competitors are getting. The link alert functionality feature of the tool will send an email to you notifying you each time your competitor gains a new link.
To get specific content that has helped your competitors rank well, enter their URL into Majestic. It will give you a list of domains that link you to the content.
6. MONITOR THEIR SOCIAL ACTIVITY
By following up on the posts and activities of your competitors on social media, you will have good knowledge of what they post and share. You will get first-hand knowledge of how they interact with their customers and the aspects that are selling well for them.
There are different ways you can follow up with this but the easiest and cheapest is to set up Facebook and Twitter lists. Follow and like their business page but not with your business account as you will be spotted, and then organize them into lists.
This way it will be easy for you to monitor their content by simply clicking through the lists. It takes away the constant need to visit their profile or sole dependence on their posts appearing in your newsfeed before you know what they are up to.
A social listening tool like Hootsuite allows you to track everything your competitor posts, and so you can set up streams that focus on specific profile pages and hashtags.
7. READ THEIR BLOGS AND NEWSLETTERS
Monitoring the blog contents of your competitors and tracking their content ranking is a great way to inspire and direct you in creating the perfect content. If they have a newsletter, subscribe to it so you can always know their latest posts.
Set up your emails in such a way their emails go into a specific folder, allowing you have it all easily at your own time. If you find posts that perform well, try to improve on it to something better.
Tracking your competitors’ rankings and keywords, monitoring their posts on social media and their blogs, and regular analysis is all that will help you know what’s most popular and highly consumed in your niche.
Try to keep up with what your competitors are doing and ensure that you always have something better. This way you will remain stronger.
5 TRUSTED WAYS TO IMPROVE YOUR SEARCH ENGINE RANKING
1. MAKE LINK BUILDING A PRIORITY
Link building is very important and one of Google’s top-ranking factors as they are important in improving your search engine ranking.
To improve your search engine ranking, you would need to attract links from trustworthy and reputable sites and this requires outreach. You need to reach out to webmasters, bloggers, publishers, and others like this so your content can rank better.
Outreach needs dedication and patience, and in the end, when your content gets recognized it will have a lot of positive benefits to your company. It will ultimately help the public discover your business.
2. WRITE SKYSCRAPER, SEO-FRIENDLY CONTENT
The content you write is the basis to improve your search engine rankings, and that’s why content marketing is popular as it brings in more conversion to the business.
You can’t just write random content and expect good results. You need to write content that is optimized for the users and search engines. This implies that:
- You need to do research on your audience and relevant topics and the right keywords.
- You need to incorporate these keywords into your header tags, meta tags, and content.
- You would then publish your content on a fast and responsive website. So the website also plays a role.
- Promote your content through influencers.
Studies have also shown that you can improve your search engine rankings by focusing on skyscraper contents. These types of contents are guides to the users and answer important questions like how often they should clean a pool, and which cleaning products to use for example.
Content with a word count of 1000 to 2000 words is also great in improving your search engine ranking too. This doesn’t mean that you should fill it with fluff, but rather add value to your readers in every paragraph.
3. BUILD A RESPONSIVE WEBSITE
As we saw earlier, the website also plays a role in improving search engine rankings so you need to build and launch a responsive website.
Responsive websites adapt automatically to the user’s device for optimum viewing. So whether the user visits with a laptop, tablet, or a smartphone, they can easily navigate your website and get the necessary information without any issues. Without a responsive website, you stand the risk of reduced rankings.
Google also ranks based on mobile-friendliness and it crawls your site and indexes it from the perspective of a mobile user. So if your site isn’t responsive, you may not show up in search results at all, and even if you do you won’t rank good.
4. MAXIMIZE CTR IN SEARCH RESULTS
Boosting your CTR can also help improve your search engine rankings. CTR is a measure of the users that see your website as one of the search results and click on it.
For instance, if 50 people search for a keyword and see your website as one of the search results, and only 25 out of the 50 people click on it, then your CTR is 50%.
By increasing your CTR however, you stand a higher chance of ranking better. Studies have shown that a good relationship exists between CTR and search engine rankings, and that’s because search engines translate a high CTR as meaning that the website has a lot more relevant content than the rest.
Boost your CTR in the following ways:
- Always include your core keyword at the start of your title
- Add your core keyword and other keywords that are related in the meta description
- Add schema markup like how-to or ratings to your page
You can have access to your CTR and monitor it from Google Search Console.
5. USE SEO-FRIENDLY VIDEOS AND IMAGES
Nobody loves to see a ling wall of text as its stressful and easily boring. Visual representations are better and easily understood, and so people prefer images and videos to learn about a topic.
So if your content lacks visual representation, it may affect your ranking negatively.
Add SEO friendly images and videos to your content and it will help you rank better. The following are SEO requirements for images:
- If it has an optimized filename like “Private-Proxies” instead of “image_001”
- If it includes an optimized alt tag
- It maintains a compressed image size. Use Squoosh or Kraken
Videos should also meet the standards for SEO and they include:
- Make use of structured data
- Add a video transcript
- Use a custom video thumbnail
- Make use of a title and description that is eye-catchy to your audience, and includes your keyword