A proxy server acts as the middleman between you and the information you want to access.

Let’s understand this with an example. 

Say you want to grow your Instagram handle for your brand. The first step you would do is research and not every information you see online will be accessible to you. It will either be blocked or most of them restricted.

Now, in this case, you can’t settle for anything less, can you?

So what you’ll do is, you’ll invest in a proxy server. 

You will send a A proxy server acts as the middleman between you and the information you want to access.

Let’s understand this with an example. 

Say you want to grow your Instagram handle for your brand. The first step you would do is research and not every information you see online will be accessible to you. It will either be blocked or most of them restricted. Now, in this case, you can’t settle for anything less, can you?

So what you’ll do is, you’ll invest in a proxy server. 

You will send a request to the website you want to access. Instead of reaching that website, it will first be received by the proxy server. The proxy server will make one change and then send it to the website. When the website sees one aspect it will automatically give you access to view the website.

Interesting Read : How to choose the best private proxy provider?

Now you need to understand that your IP address is one such information that can give away your location. The one change the proxy server does is change your IP address according to the website’s rules. For instance, say that the website only allows users from its own country, say Africa to view the information it shares, on this aspect it will give you access.

So the proxy server will change your IP address where it will reflect your location as Africa so when the website owner sees it, the access will be granted. 

So when a proxy server is this great, why is it recommended that you still function with a private proxy server.

Instead of reaching that website, it will first be received by the proxy server. The proxy server will make one change and then send it to the website. When the website sees one aspect it will automatically give you access to view the website.

Interesting Read : How to choose the best private proxy provider?

Now you need to understand that your IP address is one such information that can give away your location. The one change the proxy server does is change your IP address according to the website’s rules. For instance, say that the website only allows users from its own country, say Africa to view the information it shares, on this aspect it will give you access.

So the proxy server will change your IP address where it will reflect your location as Africa so when the website owner sees it, the access will be granted. 

So when a proxy server is this great, why is it recommended that you still function with a private proxy server.

Private as the name sounds, is a dedicated proxy server for a user. 

There are two types of proxies, Public and Private. Public proxies as the name suggests relies on more of the public usage. It is a free proxy so for instance, if you want to access any information, you just need to conduct this action with the help of a public proxy.

But what happens here is since it is free, there will be multiple users which means there is no privacy with reference to your actions. Also, since there are multiple users making use of the public proxies at the same time, there are chances of the internet speed even  lowering down.

If you are someone who highly depends on the online platform, using public proxies is not the ideal fit for you.

When it comes to privacy and conducting consistent activities online, always invest your time and money on a private proxy.

With private proxies it is simple. Since it is a dedicated proxy, it will be used by the user itself. It is a paid proxy which again means whoever has paid for its service can only use it.

Private proxies are great because they secure your online actions and also since you are the only one utilizing it, the internet seed will not reduce.

Let’s learn more about private proxy in detail.

1. CONDUCTING MARKET RESEARCH

The market in your industry will continue to change and when that happens, your brand needs to tweak the solution and the strategy you are selling because that is what will be trending in the next few days, you simply cannot miss out on that.

With proxies, this becomes an even simpler process. You can just simply continue to access the market information whenever you need so that you always remain on top of the market game.

Accessing the market information at the right time helps you to stay alert by the new trend that can make way giving you time to make the necessary tweaks required to sell your solution better.

2. MONITOR COMPETITORS

The agenda of your business is to be successful and for that to happen, you will need to outsell your competitors and push your brand as the ultimate solution provider in the eyes of your potential prospects. But how can that happen with the competition rising so rapidly? Here is when private proxies can help. 

Private proxies can help to access any of your competitor's information be it pricing or the way they engage with prospects and many more. You can easily access any information you want without having the fear of your competitors acknowledging your presence.

Using a private proxy to access such information that matters to your business is crucial because with such information you can modify the way your current strategies are and enhance it better to sell better to your prospects. 

3. SUSTAINS BRAND REPUTATION

The businesses have gone online and hence it is so easy to find anything online, prospects also use this platform to give their opinions on numerous things, even on businesses. The feedback can be good and even bad.

As you are aware it takes just one bad feedback for a prospect to take a step back about thinking to invest in you and hence if that happens you could be at a huge loss. 

Interesting Read : Private Proxy Server Questions & Answers

With private proxies, you can eliminate such a hassle. Sometimes a bad review on your brand could be done intentionally and avoiding that is a better strategy to sustain.

With private proxies, you can easily scan and access your brand feedback and eliminate them before your prospects see it. When such an action is conducted frequently, it becomes easy to showcase your brand’s reputation in a positive manner.

4. CONDUCT EFFICIENT SEO ACTIVITIES

SEO is another great way to drive more traffic towards your website and is dependent on multiple brands like yours to capture leads. To conduct SEO activities isn’t that easy because there are already so many of your peers who are already doing that, so how can you stand above from this crowd?

Here is when private proxies can help rescue you. Using private proxies you can conduct multiple SEO actions without any hassle such as, identifying which blogs prospects want to read the most, accessing the keyword your competitors are using and implementing it in your blog, using the right backlinks which will drive more traffic, all of these actions can be conducted without any hassle with the use of private proxies. 

5. ACCESS RESTRICTED CONTENT

As mentioned earlier, private proxies are a wiser choice when it comes to accessing information that cannot be accessed. For instance, now you want to grow your brand, the online world has information but it isn't relevant to help your business growth, hence you try to access websites or sources that contain that quality information you are looking for.

Since it allows only restricted users, using a private proxy to access it can be possible. What would happen here is, the private proxy would give the impression that you are a part of the audience who is allowed to access that information and will hide your real IP address.

So when the website sees your new IP address, they will assume you are part of the accessible audience and the content will be viewable.

This action is great because you now have the liberty to access any information you wish to see without any risk attached. 

6. MANAGE MULTIPLE ACCOUNTS

Just one account isn’t enough when it comes to selling via the online platform. If a business has multiple accounts extending the outreach of its solution has a wider scope of achieving a good sales number.

Hence it is wiser to use private proxies to conduct this action because if you try to have more than one account on the online platforms, chances are you can be detected as suspicious activity and your account can be blocked. 

Private proxies offer you a good number of IP addresses that you can use in order to manage your multiple accounts. From the online side, it will look like multiple different user's accounts but from the other end, it will be you managing all of it.

Imagine how great would be your conversion rates and how many deals you would be most likely closing due to this action?

7. TO POST ADS

Ads are trending and it is one of the ways to capture the attention of prospects. Whether it is Facebook ads or Instagram ads, such ads are most widely used as it is a good sales measure.

There is also another place where many brands post their ads, it is popularly known as ‘Craiglist’ Similar to Craigslist, there are multiple other ad pages where brands use to post their products.

Using a private proxy you can make use of such a platform. You can indulge your prospects from across the globe with such a platform. Not only will your traffic be driven much higher but you will be able to capture organic leads quicker.

8. AN EXTRA SHEET OF PROTECTION

There are many brands that deal with confidential information and if this information leaks online or is stolen, the brands incur a huge loss.

Hence to avoid that from happening using private proxies while conducting confidential information is better because as mentioned earlier private proxies are dedicated proxies which means that you would be using it only and hence no one apart from you can view your actions.

9. CONDUCTING WEB SCRAPING ACTIVITIES

Today for a business, getting data is important because that data can help a business to modify and guide them towards a better business strategy. This directly impacts their sales figures which is why using web scraping can be very beneficial.

Web scraping is the process of extracting information from any website or source. The information is stored in your system so that you can use it to monitor and make changes in your strategy accordingly. 

You can conduct web scraping regularly but the chances are that you can be at risk of being detected as spam hence using it with private proxies is a better way. With private proxies, you can conduct web scraping without any fear of being blocked or being attached to any risks. You can scrape any website you want and no one will even know. 

10. TO SELL BETTER ON SOCIAL MEDIA

Social media is another great place to capture leads. Today with the use of social media, prospects are using such a platform to conduct research and learn more about brands. Social media for a business is another great place to capture the attention of leads. Using private proxies, you can make use of social media even better.

With a private proxy you can easily try to find out information which can help you to attract your leads better for instance, what type of posts attract them, how do they expect a brand to reach out to them and more. Using such information you can easily make use of it by applying the theories in your current strategy.