Narrowcasting
Sending a media message to a highly targeted audience. The opposite of broadcasting, narrowcasting is also considered a form of niche marketing. Narrowcasting has been around since the days of radio. In modern practice, it spans traditional direct mail, TV, email marketing, paid search, online video, and in-person event marketing. Trade shows can also be a particularly valuable forum for business-to-business (B2B) marketing.
What are abandoned cart emails?
If you’ve ever left an online purchase behind, you may have received abandoned cart emails, which often come in stages. The 1st is usually a gentle reminder to complete your purchase. The 2nd might give you a deadline—“Your order is about to expire!”—and the 3rd usually includes a coupon or discount to bring you back.How to write abandoned cart emails that convert
Clever copy and vivid imagery can engage your customers, but capturing their attention won’t matter unless you make it easy for them to buy the products they want. That’s why it’s crucial to communicate as clearly as possible.Timing your abandoned cart email
In general, sooner is better. An email sent shortly after the cart is abandoned can generate more revenue than the same email sent 24 hours later, so try to send the 1st email within 1 to 2 hours of the customer leaving your site.