Abandoned Cart
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to checkout and complete the purchase. Users may abandon because they aren’t ready to buy. Instead, they are using their cart as more of a "wish list" as they shop around and compare prices. Setting up automatic, personalized email alerts to remind users they have items in their cart is often just the nudge they need to finish checking out.
What are abandoned cart emails?
If you’ve ever left an online purchase behind, you may have received abandoned cart emails, which often come in stages. The 1st is usually a gentle reminder to complete your purchase. The 2nd might give you a deadline—“Your order is about to expire!”—and the 3rd usually includes a coupon or discount to bring you back.How to write abandoned cart emails that convert
Clever copy and vivid imagery can engage your customers, but capturing their attention won’t matter unless you make it easy for them to buy the products they want. That’s why it’s crucial to communicate as clearly as possible.Timing your abandoned cart email
In general, sooner is better. An email sent shortly after the cart is abandoned can generate more revenue than the same email sent 24 hours later, so try to send the 1st email within 1 to 2 hours of the customer leaving your site.