Marketo

How Marketo Implemented Drift to Book More Meetings, Grow Their Pipeline, And Close More Deals

Limeproxies

CASE STUDY

Limeproxies

Here’s how Marketo Implemented Drift to Book More Meetings, Grow Their Pipeline, and Close More Deals

The ability to maximize the effectiveness of finite resources is the mark of a good coach, strategist, or business leader. Putting the right people in the right roles and using technology effectively results in maximum output.

Why Drift?

The ability to maximize the effectiveness of finite resources is the mark of a good coach, strategist, or business leader. Putting the right people in the right roles and using technology effectively results in maximum output.

  • LeadBot and Meeting Schedulergave Marketo the ability to qualify leads and let those leads instantly book a meeting on the sales rep’s calendar to learn more about Marketo.
  • Live Chatallowed Marketo to engage with their site visitors in real-time.
  • Drift ABMallowed Marketo to build highly-targeted playbooks for both their known and unknown site visitors.

Improving the Web Experience

The bar is high when it comes to what people expect from your website. Potential customers expect an experience that is fast, personalized, and easy to navigate. When it’s difficult to get questions answered, the user has very little patience and is likely to bounce. To create a modern buying experience, the Marketo team uses Drift’s Live Chat to ensure that all website visitors have someone to talk to and get the information they need.

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