SEO stands for search engine optimization. It is a process where it helps to rank your content on the top Google search with the help of the keywords your prospect would likely type upon.

For instance, say a brand writes a blog post on proxy servers and how it can benefit businesses. For it to rank as the top searches, it needs to find the keywords which will direct prospects to the article. Since the topic is about proxy servers, the keywords that prospects would likely search would be proxy, proxy servers, free proxy servers, proxy servers for business and so on. Now in your article, if you have applied even one of those keywords, your article will automatically show up when prospects search for it. 

Interesting Read : Benefits Of Proxies For SEO And Keyword Research

When we want to find a solution or need assistance to queries we simply go on Google and type our needs and the first 5 answers that we see, are most likely what we will click on. This is the role SEO plays.

With SEO:

• Prospect attention can be triggered quickly since your content will be the first solution they see on their screen
• Analyzing the clicks, opens helps determine the warm leads which are efficient for a brand to capture them instantly
• Another road is being created so that prospects can find their ideal solutions quicker
• Content marketing can be shaped according to the interest of prospects which will benefit a brand with better engagement 
• Helps to target the right audience and send them solutions which will win them over and bring them more closely to the brand

STEP 1:

You create an article and publish it on a website.

STEP 2:

The search engine you place it in, which in this case is Google will crawl your website to get an understanding of the information you have listed is all about.

STEP 3: 

Your website will then be placed in various categories and search terminologies matching your type of information.

STEP 4:

When users find your website with the keywords they have used and this action continues to take place more frequently, your article will be ranked as the top 1 henceforth.

To beat the tough competition, there are many brands today that are going under the process of buying traffic. Many believe that paid traffic can speed up their engagements with prospects and help close sales quicker.

But what happens here is that this won’t be a great idea for the long run.

SEO is a great medium to engage and capture leads when done by generating organic traffic. It isn’t an easy process but it’s valuable in the long run. When your paid traffic slowly starts to fade away, the organic traffic will continue to bloom with more lead captures and conversions.

HERE IS AN ULTIMATE SEO CHECKLIST IN 2019.