And they will do everything to get it.
Even if it means getting into your browser and tracking your online fingerprint.
You shouldn’t be, this is exactly how a brand sells to you.
Have you noticed how you always think of purchasing a product that can satisfy your need, you even go online to research it, and then when you are randomly scrolling through your social media handle, that product just pops up?
Like how this is possible, is what you would wonder, but this is no surprise because your online fingerprint, giving the brand access to your online behaviour and hence their product right in front of you.
Data has become an asset for multiple brands in 2020 and the years to come, “In the end you should only measure and look at the numbers that drive action, meaning that the data tells you what you should do next.” – By Alexander Peiniger, CEO at Quintly
Capturing your data is exactly what the brand will do, but do you know at what cost?
The cost of your privacy and security. It feels wrong when your information is being used especially when you are unaware of the fact that is used to sell to you back.
You can avoid this from happening, browser fingerprinting is happening right now as you search for another answer to your need.
You can prevent this only if you understand what the risk is and how you can prevent it.
If the word yes struck your mind, this article will guide you through.
What to expect?
MEANING OF ‘BROWSER FINGERPRINTING
Browser fingerprinting is the process of capturing your action with the browser you use. The information collected could be anything such as the browser type you use, operating system details such as screen resolution, time zones, plugins, and more.
The hackers can even go on to scrape more actions of yours with the browser such as which pages tap your attention the most, which pages you visit, and more. All of this tracking is done for a purpose as stated earlier.
Interesting Read : What is Browser Fingerprinting?
Let’s understand this with an example:
From a brand point of view, if a brand captures all the above information, they can then get a better understanding of you, when this happens, they will start to create advertisements that will draw your attention towards them and you will go ahead and follow where that ad will take you.
While this can help the brand to learn better about their prospects, there is a flaw from the prospect end such as the seriousness of being tapped.
Have you wondered how when you think of something such as say you searched on Google for ‘best perfume brands’ and then suddenly on Instagram you find an ad related to the perfume?
Don’t you feel a pinch of shock and fear that how is this happening?
This is exactly what is happening with your browser fingerprinting as well.
Your browser is the place where all your needs and queries have the chance to be resolved so imagine tracking it would lead to multiple of your information being shared.
Let’s dig in a bit deeper to understand how this fingerprinting tapping takes place.
HOW ARE YOU GETTING TRACKED ONLINE VIA YOUR FINGERPRINT?
1. COOKIES AND TRACKING
Have you realized how when you try to view a website the website will be designed to fit whether you view it in a laptop or your phone?
Interesting Read : 6 Best Browser Automation Tools for Web Scraping
The tracking takes place multiple ways such as enhancing fonts, browsing history, and more. This can give away a lot of your information under the ideology of enhancing your experience.
2. CANVAS FINGERPRINTING
Canvas fingerprinting is another way to tap fingerprinting online. As you are aware that in order to write a website you require the HTML code 5, so inside that code there is another code listed which is the way the fingerprinting will be tapped.
The tapping happens when they use particular data such as text colour, the font size of the website browser. This is the information that will be used to understand the user.
3. IP ADDRESSES
An IP address is a unique code which every user has.
To access anything, the IP address will be displayed. When the other end of the receiver sees your IP address they will be aware of which location you are trying to view the information you want.
However now, IPs can also be tracked. It can reveal the accounts you logged in, your geolocation, and even the websites you often visit.
The great news here is that the above issues can be eliminated with one solution, Multilogin. Let’s understand this better with our next category.
HOW MULTILOGIN CAN PREVENT BROWSER FINGERPRINTING?
The best way to eliminate your browser fingerprinting form taking place is through spoofing.
Spoofing is the process of making your online brands or hackers believe that they are tapping you when the reality is different.
Let’s understand this with an example:
It’s like the brand believes that they are getting you information but in reality, the information is not related to you, they will get some other details.
Interesting Read : [The Ultimate Guide to Proxy Servers ](https://limeproxies.com/blog/differences-between-browser-automation-tools/)
To conduct this act of spoofing better, Multilogin can help you.
Multilogin is an application that secures your browsing fingerprinting to take place. It prevents your information from being captured by creating a real profile and then replicating it on a device and ensuring that the online data capturers read only that.
Apart from Multilogin, there is also another set of measures that you can apply as solutions to escape the browsing fingerprinting.
OTHER PREVENTIVE MEASURES THAT WILL SECURE YOUR ONLINE ACTIONS
1. GO INCOGNITO
This is one great way to conduct your online actions without being caught or trapped. The great thing with incognito modes is they can be done anytime when you want to access the online world with a browser without the fear of the history being saved and cookies to interrupt.
There are multiple plugins that you can make use of so that you're not being tracked online. Reliable ones are AdblockPlus, Disconnect, and more. They are framed in such a manner where the scripts are directly blocked wherein ads and trackers come into contact with you.
4. INVEST IN ANTI-MALWARE SOFTWARES
Another great way to eliminate your online fingerprinting is to invest in anti-malware softwares. They are great to secure your online actions as well as guard your device and other private information. You can get started with these Malwarebytes and HitmanPro as they are considered to be the best malware tools present.
5. MAKE USE OF THE TOR BROWSER
6. USE A PROXY SERVER
Making use of a reliable proxy server does a great job in ensuring that one thing, your IP doesn’t give your details away and secondly, your online actions are secured.
A proxy server is a solution that helps you a brand to access any kind of information from any source without the fear of their identity being hidden. For instance, say you want to access information from your competitors in order to understand what their particular strategies are. The first step you would do is to send a request to view their website.
Instead of the request reaching their website, the proxy server will receive it first. The proxy server will change your IP address and then send the request. Once your competitors approve of the request sent, you can then access their information.
For instance, now your competitors have only limited their data access on their website to certain users. If you are not a part of those set users, chances are you would either have the request denied or be blocked. The way they find out is through the IP address you hold.
What a proxy server does is it hides your IP address and showcases another IP address so when your competitors receive it, they will think that you are a part of their users and give you access. When this action is being conducted, proxy servers ensure that nowhere at any point will your identity be revealed.