1. FREE TO GET STARTED

Anyone can get started on Twitter, in fact, it is free to get started with, just create your profile, add your followers, and start tweeting. Twitter makes it so easy for any individual to get started and for this reason alone, it has captured multiple attention from the users in it. 

2. INCREASE IN BRAND AWARENESS

"76% of consumers are likely to recommend the brand following friendly service."  And Twitter is one such platform. 

Let’s understand this with an example:

This tweet has the highest amounts of retweets and likes to help the ones in the tragedy. The amount of action on this tweet has helped the post to be seen by almost every individual and the amount of money that has been raised is thousands in number. 

Interesting Read : 10 SaaStr Annual Speakers To Follow On Twitter

Imagine how well this would be for your brand?

When it comes to your brand, your one unique post can give you the ability to be recognized and make your prospect aware of what your brand is and who you are, that’s the power twitter gives you with one tweet of yours. 

3. MORE PROSPECT ENGAGEMENT

"A day’s worth of tweets would fill a 10 million page book."

And not to forget with every tweet comes more retweets and more conversations being discussed and this is what leads to higher engagement. 

You can always use twitter to reach out to your prospects in the form of posts and what it does in turn is increase your engagement count.

Let’s understand this with an example:

Say you have shared a post on Twitter speaking about what prospects expect from a brand? You share it with hashtags and your employees retweet it, you start to see that multiple users start to comment on that post, when their followers see it the conversations start to increase, and thus with more engagement, comes more views on your website via your twitter page. 

This action can increase your website traffic and bring you closer to tap leads and convert them as a sales lead quicker. 

4. HIGHER CHANCES OF GOING VIRAL

Have you ever found yourself viewing a post multiple times as it has been shared by multiple of your friends?

How did that post reach you?

It happened because the post went viral. The post has unique content and with multiple retweets and shares, the post managed to reach you, that’s a sign of an advertising done well.

Let’s understand this with an example:

The epic reply speaks well on how Wendy the brand creates its burger in a unique shape, and as you can see the number of retweets and likes on the post is more than one digit. This indicates how well the users have found this unique answer interesting and witty. 

While twitter is already giving you all the reasons why you should get on it, with our last pointer, curiosity grows on how you can perform better on this platform, which is exactly what our next category will guide you on.

1. RESEARCH YOUR COMPETITORS

Before you can get started with your tweets, you need to first understand that the one way your tweet is going viral is when you are doing it better than your competitors. Learn their tweets, see what they are grasping the attention of their users from, how much do they tweet, what their content is about, and more.

Also ensure you observe every tweet of theirs, for instance, if they received high retweets on one of their tweets, identify why did that happen, what did the users love about that tweet. This can help you create better posts that can garner you more retweets and shares. 

This will help you create better content and also give you the ability to outsell them better with your valuable content. Another way to sell better on Twitter is to have a friendly batter with your competitors, that draws more attention and your users will love to see that coming.  

This tweet brings a smile on your face, when Old Spice took a dig at Taco Bell, Taco Bell didn’t ignore it, instead, it replied with a savage tweet that garnered more than 1k retweets and 885 likes and that is called the brilliance of a brand. 

2. STUDY YOUR TARGET AUDIENCE

The only way will a brand like yours grow better on Twitter is when you are sharing the content with the right audience.

Let’s understand this with an example:

Say that you're selling your product that deals with proxy servers and the main agenda you're highlighting here are that your proxy can secure any online activities. The ideal audience you need to tap here are people who use the online platform more often in a day which could be social media managers, researchers, and more.

Now if you start to tap prospects who spend minimum or no engagements using the online platforms, you’re just wasting your time because when their online actions are less, why will they invest in your product?

Interesting Read : Ultimate Guide to buying Instagram Proxies for Instagram Automation

But when you sell your product to the right audiences who are social media managers and more, they will show an interest in your product and eventually engage with you. 

Your tweets are conducted for the purpose of tapping your audience, ensure that you do it for the ones that will matter or bring a difference to your brand. 

3. CREATE A UNIQUE PROFILE

This is what the twitter account of Hubspot looks like. It has the logo and the cover page of the profile has the main agenda of what Hubspot aims to sell to their prospects.

Now when you see this image, it makes you want to learn more about the brand, it creates curiosity on what the brand is about, this helps the audience to reach out to the brand.

Ensure that your profile is created by the following rules below:

Has a Twitter username that is easy to remember

The right images are being used as seen in the image above that is simple to understand about what the band is aiming for 

Keep your twitter handle active with your posts and retweets

4. SHARE ONLY VALUABLE CONTENT

If you're going to share content on Twitter for your prospects, you need to do so with content that is raw and different from the crowd.

Let’s understand this with an example:

There are thousands of blogs online on the topic, How to grow your business with social media?

Now if you share content in such a manner will you really receive more shares and likes?

You won’t as there is content that is mentioned in the same format.

Now, what happens if you change the content format?

Say your title becomes, How social media can increase your business growth 2x faster?  

Wouldn’t this make your prospect stop to read?

Now say that you have shared information in the content that holds an expert opinion, tips, and tricks, and multiple examples of the action they can use to grow on social media, wouldn’t you believe that this blog has the capability to increase its posts share?

This is exactly what you need to do, share only the content that is valuable and will help your prospects. The usuals will always be there online, your prospect wants something new to read so if you're using twitter to do that, do it well. 

Did you know that you can use Twitter to learn better about your prospects? You can actually capture data that can reveal your multiple things about your prospects such as their reviews, feedback on a product, what they expect, and more.

This will help you cater to your prospects better and selling on Twitter becomes a breeze. We have an easy solution that can help you get started with it which we have covered in our next category.

Web scraping is the process of extracting information from a source or website which contains valuable information and scraping all of that and saving it in your system in the format you would like to view it in such as CSV file and much more.

Let’s understand this with an example:

Say that you want to learn from your prospects, so you will capture the actions of your prospects such as their feedback and more. So what you would do is opt for the method of copy-pasting to retrieve the data. But the drawback here was when it comes to large data the copy-pasting would consume a lot of time to conduct the action and when you copy-paste big data the website slows down alerting the owner of suspicious activity.

Interesting Read : Track Rankings for Digital Marketers

But with web scraping, this isn’t the case. In just a few minutes you can easily extract information without slowing down the page which is why it has grown to be popular. To conduct web scraping activities is convenient, all you need to is:

1 . Select the website/source you want to scrape

2. Choose the data which you needs scraping

3. Run the web scraping code

4. Save it all in your system

But since you will now scrape the information via Twitter, you will do it on a regular basis since the pros the solution is giving is better for your brand , but the question here is is it safe?

Sadly it won’t be because there is a risk attached of being either spotted as a suspicious person or your IP getting blocked. This can cause a stoppage in your Twitter activities, however, this can be resolved with our next solution.

Proxy servers stand between a user and the website it wants to access. 

When a user sends a request to view a restricted website the proxy server will receive the request first and then send it to the website. 

The reason why a proxy server receives it first is that it changes the IP address.

Many times you get blocked when viewing restricted sources of information because your IP address speaks about the location you are in. What a proxy server does is it helps to eliminate that issue by hiding your actual identity and giving another one.

When it comes to web scraping for your business activities, proxy servers are beneficial. While you continue to scrape the multiple websites, proxy servers ensure that your identity is hidden and that the scraping activity conducts quicker.