Proxies are the modern solution to capturing the most significant essence for any business to be successful in the 2020 market, data.“Big data is at the foundation of all of the megatrends that are happening today, from social to mobile to the cloud to gaming.” – Chris Lynch
The online platform offers a pool of information that a business can cater to but not all the information you view online will help your business to enhance better in its actions. The reason being with the rise in online crimes it has become difficult to find valuable data as there are high chances of data breaching happening.
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For this reason alone, many brands today have created a restricted barrier where only authorized users from their territory can access it which means that you have no chance of passing through it with any other techniques. Is this continues to happen how can a brand like yours be able to step up the game of achieving your goals quicker and more efficiently?
The answer lies in the use of proxies. “What we found challenging, and what I find in my discussions with a lot of my counterparts that is still a challenge, is finding the set of tools that enable organizations to efficiently generate value through the process. I hear about individual wins in certain applications, but having a more sort of cohesive ecosystem in which this is fully integrated is something that I think we are all struggling with, in part because it’s still very early days. Although we’ve been talking about it seemingly quite a bit over the past few years, the technology is still changing; the sources are still evolving.” – Ruben Sigala, former EVP, and chief marketing officer, Caesars Entertainment.
Proxies, especially the private ones are an immediate solution that can help you to only access the data you wish to have but also helps you to capture it for easy data monitoring. You are well aware that to sustain and retain the position you hold in the market today requires you to fasten your seatbelts to conduct actions that could help you grow bigger and better amongst the tough crowd.
This is exactly why you need to understand what private proxies are and where can it help you in your business growth.
What do you mean by private proxies?
Let’s break down the two terminologies.
Proxies are middlemen. The stand between a user and the information it wants to access. For instance say you want to access some information from your competitor's website. You will send a request but instead of your competitors receiving that request, the proxy server will receive it.
The proxy server will change your IP address and then send that request to your competitor. Once your competitor approves the information is then sent to you to be viewed. A proxy server functions in this manner, it targets the root cause of data capture issue which is IP addresses.
Your IP addresses can give away the location you are which the website you want to access can identify and hence lead your IP address to be blocked. Understanding this, proxies are used to ensure that this main root cause problem is eliminated so that a brand like you can enjoy the fruits of good data to enhance your current solution.
Private proxies function the same way except it is more towards functioning the private sides. For instance, there is also an option called public proxies where any user can make use of proxies without any hassles but despite it being free it is still being looked down upon. The reason being a public proxy has multiple limitations such as slow data capture, lower security and much more.
Private proxies since it is dedicated to one user there are no such implications being faced as mentioned in the drawbacks of the public proxies. Private proxies are also considered to be one of the most used by B2B businesses especially because it offers multiple benefits in return, such as:
- Since it is private, it means that security is ample. Since the proxy isn’t being shared just like a public proxy, chances are your security doesn't tamper. All your activities will be safeguarded and protected.
- It hides your IP address better so no matter which source you want to access information from you can easily conduct it without any fear of identity reveal.
- Since you use a private proxy the internet speed will never slow down. In a public proxy, since many users are utilizing it, chances are the internet can run down but this cannot happen in the case of private proxies since it is on a dedicated person based.
- Your actions on the internet will never be revealed to anyone online. For instance, you can access your competitor's information without them having to know that it was you. Private proxies are a great solution in this manner.
As you are aware that private proxies are great in helping a brand like you to access information, did you also know that it is beneficial to conduct web scraping activities for data capture?
Web scraping helps to extract information online from any website or source of information and lets the data scraped to be saved in your system so that you can monitor it later. The data can be saved in any format you want to view it in such as CSV file and more.
Web scraping is another way to capture quality data that will matter to your business and private proxies ensure that any kind of data capture method is being conducted in a secure and efficient manner.
10 private proxies use cases
1. To access information
“We are moving slowly into an era where Big Data is the starting point, not the end.” – Pearl Zhu, Digital Master
The online world might offer a pool of information but as mentioned earlier it doesn’t provide a user with vital information. Hence private proxies help brands like yours to access any information needed so that you can improvise your current solution and selling strategies. The rise in dangerous online crimes has sparked many brands to create a barrier to restrict data access from certain users but now with a solution like private proxies, it has become easier to cater to online data capture requirements without any hassle.
2. Protects identity
The number one reason why many brands fall under the trap of getting blocked is that while accessing information from restricted sources they get blocked. Their actions alert the website owners of unauthorized access and hence their IP address gets blocked. The IP address is one way where your location can be detected. For instance, a website is only allowing its location users to access its data so since you are not part of that location and you try to access that data then the website owner can block you once they identify your location via your IP address. Hence private proxies eliminate this from happening and ensure that your IP address isn’t revealed and instead of that they place another IP address. In case the IP address gets blocked your IP address will not be affected and with a private proxy, you can get another IP address.
3. Access restricted websites
As mentioned earlier, the emergence of private proxy is to tackle the restriction of accessing or viewing data from restricted websites or other sources of information. Private proxies can be used to access any geo-restricted websites without any effort. This clearly states that if you wish to visit a website to capture data from it and no matter if the website is blocks users from other countries, your brand can still access it by using a private proxy to conduct this action. Whether it’s your competitors or any other sources, access any data which you are aware that it can help your business to grow better is exactly what private proxies aim to help you.
4. Conducts quality research
“Consumer data will be the biggest differentiator in the next two to three years. Whoever unlocks the reams of data and uses it strategically will win.” – Angela Ahrendts
The only way your brand can successfully retain its mark in the industry or in the market is that you are able to adapt to the new changes and immediately take measures to incorporate it. The only way you can find out about it is through research of the market and your prospects' preferences. As mentioned earlier, the market will keep changing, technology will keep growing and in this time if you are going to step back and now be aware of the latest actions, how can you sell better to your prospects? Understanding this, private proxies ensure that every research you conduct meaningful and valuable. For your research activities, any information you require, even from the restricted websites will be available to you without any hassles. With a private proxy, a business can benefit from conducting research activity in a more easier, faster and efficient manner.
5. Speeds up online activities
Your online action could be numerous, from managing multiple social accounts to conducting researches to accessing data to work on your current solution all of these needs to be quick and efficient so that your brand can take the right measures at the right time. The competition is getting tough and if you want to succeed better in the upcoming markets you need to be quicker in your actions. Private proxies understand this hence they offer a good internet speed to conduct all your actions. Since you are incorporating a private proxy for your online actions another advantage is your internet speed will never reduce since it a dedicated user is utilizing it hence any actions being conducted by your brand doesn't need to slow down or be restricted since private proxies ensure your work continues to function in a faster speed.
6. Helps to manage multiple social media accounts
When you sell to your prospect via social media you are well aware that by just creating one account will only showdown your process, you will get leads but it will take time for your prospects to be nurtured. Hence many brands opt for the options where they can create multiple accounts to cater to all kinds of audiences online. But if you try doing that your accounts can get blocked and your brand will be termed as a suspicious activity. Hence using a private proxy can help to eliminate this issue. With private proxies, you can create and manage multiple accounts without the fear of getting caught. For the online world, your IP address will be different and they will not be able to detect that it is actually just one person managing it. Scaling your business online is important and so to ensure that it takes place well, private proxies are here to help.
7. Conduct confidential information
At times a business would conduct confidential actions online such as the capture of important information and much more at this time conducting it without anyone having a view or idea of it is important which is why doing this action with private proxies can be beneficial. With private proxies, you can easily carry out any sensitive information without the fear of acknowledgment of it. Private proxies are a better option when it comes to conducting actions as this online.
8. Conducting marketing activities
Your marketing actions will determine how well you sell to your prospects hence it is important that you’re marketing tactics are being used and played well. Or that to happen you need to first get the data which speaks of the following pointers, what your prospects are looking for, what they expect from your solution, how do they want to be catered as, what will draw their attention, what campaigns will work better and much more. When you are able to cater to all of that it becomes much easier to sell to your prospects. With private proxies this has become easy, as mentioned earlier, to help you to capture any type of data without any hassles and ensures that you are always getting all the insights required that will help you to create an effective marketing strategy which will confidently convert and capture your leads better.
9. Conduct lead driven activities
Another factor that plays an important role in any business is to conduct effective lead driven activities. For that to take place a brand like yours needs to understand what exactly your prospects are looking and expecting from you. It also includes other vital information such as lead prospects preferences, tastes, suggestions, recommendations, feedback and much more. All of this can be achieved when you have private proxies to access the relevant data. With private proxies, your brand can get all the minor and major information related to what your target audience's exact needs are which can then help you to sell your solution to them in a much better manner.
10. Conduct content activities
Content is another method to capture the attention of prospects and it is considered to be as of the most effective ways to do so. Whether it is social media or blogs that you create content plays a huge role in ensuring that your leads attention is being grasped quicker. But with so much content already being available online how can you identify unique content and then apply it to your current solution? Here is when private proxies can help you. Private proxies can help you understand which content is trending in the market whether it is blogs or video or something else and helps you find relevant content that requires your brand to focus on. Always remember that for your prospects to invest in you they need to first develop a bond and start developing their trust towards your brand. With private proxies, this solution ensures that your content game is strong and helps you capture the multiple attention of all your target audiences.